$1000 Gettelman Natural Process Lager Beer Flat Top Can

Gettelman's Prized Promotion: The $1000 Can

The $1000 Gettelman Natural Process Lager flat top is a highly sought-after can by collectors, not necessarily for its design, but for its historical association with a promotional contest. Gettelman, a Milwaukee-based brewery, likely ran a contest where some cans contained a prize of $1000.

Due to the nature of the contest, relatively few of these cans were produced, and even fewer survived without being opened. This rarity, combined with the lure of what it represents, makes the $1000 Gettelman can a desirable item for serious beercan collectors. The can itself is a fairly standard Gettelman design for the era, featuring the brand name and product in a simple design.

Finding one of these cans in good condition is a real score! The value of the $1000 Gettelman can varies based on condition, but even a well-worn example will command a high price in the collector's market because of its unique promotion.