$1000 Natural Process Beer Flat Top Can

Gettelman's $1000 Beer: A Milwaukee Legacy

This flat top can showcases Gettelman Brewing Company's flagship "$1000 Beer," a brand introduced in 1891. The brewery, founded in 1856, offered a $1000 reward to anyone who could prove the beer wasn't made solely from pure barley malt and hops, highlighting their commitment to quality ingredients. Gettelman, a significant Milwaukee brewer, was known for its innovations in packaging and advertising, even pioneering television advertising in the city. This can represents a piece of Milwaukee brewing history, reflecting the brewery's pride in its product and its place in the city's rich brewing tradition. The brewery was eventually acquired by Miller Brewing Company in 1961.