102 Genuine Draft Beer 12 Oz Tab Top Can

102 Genuine Draft Beer 12 Oz Tab Top

The "102 Genuine Draft" beer can represents a slice of brewing history, capturing a period when breweries explored innovative marketing strategies. While specific details about its initial release are scarce, the "Genuine Draft" concept, popularized by Miller Brewing Company (although not explicitly stated to be brewed by them on the can), suggested a beer that was cold-filtered rather than pasteurized, resulting in a fresher taste, akin to draft beer.

The use of a tab top signifies a period of transition in can design, predating the ubiquitous stay-tab design. The design likely features a minimalist aesthetic common in the 1970s and 1980s, focusing on communicating the 'Genuine Draft' message to consumers. These cans are considered collectables because tab tops were only available for a short period of time before being replaced by stay-tab cans.