12 Horse Ale 5 Liter Can
High Falls • Rochester, NY
High Falls 12 Horse Ale: A Rochester Legacy
This 5-liter can showcases High Falls Brewery's 12 Horse Ale, a beer with deep roots in Rochester, NY. Originally introduced in 1933, shortly after Prohibition's repeal, this ale holds a special place in the history of Genesee Brewing Company (later High Falls, then back to Genesee). The can itself represents a significant departure from standard beer packaging, offering a larger volume for sharing or individual enjoyment. The 12 Horse Ale name is linked to a striking piece of Wehle family artwork: a 12-horse hitch, a visual representation of power and tradition that became the brewery's first trademark. While the beer itself has been brewed with six-row barley malt, Yakima Valley hops, and Genesee's unique top-fermenting ale yeast, this can serves as a collectible piece for beer can enthusiasts, a tangible piece of Rochester brewing history. Variations of the 12 Horse Ale can design may exist, reflecting potential changes in the brewery's branding or promotional campaigns across its production.
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