4077th M*a*s*h Premium Quality Beer 12 Oz Tab/Stay Top Can
James Hanley • Ft. Wayne, IN
4077th MAS*H Beer Can: A TV Tie-in
This 12-ounce aluminum can is a licensed product from the popular television series MASH*. Produced by James Hanley Company in Fort Wayne, Indiana, during the mid-1980s, it's a noteworthy example of novelty beer cans popular at the time. The can features camouflage-style artwork, reflecting the setting of the show. Although the James Hanley Company listed on the can is associated with the brewery in Fort Wayne, IN, the actual producer was the Falstaff Brewing Corporation, a larger brewery that had acquired several smaller companies, including one in Rhode Island which was the original James Hanley Co. This can represents a unique marketing strategy used to capitalize on the popularity of the long-running and iconic television series. It's a sought-after item for collectors of both beer cans and MASH* memorabilia. The can showcases a 'stay-on' tab and features the tagline 'Premium Quality'.
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