4077th M*a*s*h Premium Quality Beer 12 Oz Tab/Stay Top Can
James Hanley • Ft. Wayne, IN
4077th MAS*H Hanley Beer Can
The 4077th MAS*H Premium Quality Beer can represents a notable crossover between pop culture memorabilia and breweriana. Officially licensed with copyright attribution to Twentieth Century-Fox Film Corporation, this novelty release was issued during the heightened popularity of the iconic television series.
Brewery Background
Although the label attributes the brew to the James Hanley Co. in Fort Wayne, Indiana, production was connected to the Falstaff Brewing Corporation network. Falstaff, which operated a major brewing plant in Fort Wayne, held the historic James Hanley brand name and utilized the trade name for various contract and novelty brewing projects.
Aesthetic Design
The visual design leans heavily into the military motif of the television series. The can features an olive drab camouflage pattern as the background, overlaid with the recognizable stencil-styled typography associated with the franchise and script lettering designating it as premium quality.
Collector Notes and Variations
Because novelty tie-ins were often preserved as souvenirs rather than recycled, many examples survived in private collections. Known variations exist among these cans, featuring slight typography adjustments and differing mandatory plant location texts reflecting distinct canning runs across regional facilities.
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