Aero Club Pale Select Beer Cone Top Can

Idaho's Aero Club Pale Select Cone Top

Manufactured for East Idaho Brewing, Inc. of Pocatello, Idaho, this twelve-ounce high-profile cone top represents a classic post-World War II regional packaging design. The container features Continental Can Company construction with a vibrant lithographed label. Notably, this specific variation carries no alcohol content disclaimer on its face, distinguishing it within the production runs of the era. The upper panel showcases a distinctive winged shield crest topped with a golden crown, highlighting an aeronautical motif set against deep blue and gold framing.

East Idaho Brewing introduced the Aero Club brand in the mid-1940s under brewery executive and brewmaster Ernest Morris Rosauer. Positioned as the plant's flagship pale beer, Aero Club quickly became the brewery's primary product line. The company supported the brand with dedicated regional distribution networks, expanding its presence throughout southeastern Idaho and into neighboring markets across Utah and Wyoming. The label retained its aviation-inspired iconography until the brewery ceased operations in the mid-1950s.

East Idaho Brewing Company operated from a facility on South 1st Avenue in Pocatello. Brewing on the site traced back to pre-Prohibition enterprises established around the turn of the century, including the American Brewing Company and Franklin & Hayes Brewing Company. Following the repeal of Prohibition, the facility reopened in 1935 as East Idaho Brewing Company, initially affiliated with Tacoma's Columbia Breweries before local management bought out controlling interests. Confronted with intense post-war competition from major national shipping breweries and rising operational costs, the independent regional brewery ultimately closed its doors in 1954.

For breweriana enthusiasts, cans from Idaho hold a prominent place due to the state's sparse mid-century brewing industry. Alongside Bohemian Breweries in Boise, East Idaho Brewing was one of the only operations in the state to package beer in cans during this era. The Aero Club label is highly prized by collectors of Mountain West breweriana, especially those who catalog the different legal text and tax statement variations that appeared across its production run.