Alps Brau Bavarian Style Premium Beer 12 Oz Tab Top Can

Alps Brau Old Crown Tab Top Can

Originally introduced in 1957 by Fort Wayne's Centlivre Brewery to celebrate its 95th anniversary, Alps Brau quickly grew into a regional staple across Indiana. The brand leaned heavily into Bavarian themes with catchy slogans like "So very, very Bavarian!" and memorable radio jingles performed by local musical favorites Nancy Lee & the Hilltoppers.

Following a brief merger with Chris-Craft Industries, the facility transitioned to employee ownership in the 1960s and was renamed Old Crown Brewing Corporation after its flagship brand. Under the Old Crown label, the brewery continued packaging Alps Brau in Fort Wayne until the historic facility ceased operations in December 1973.

The 12-ounce tab top can features Bavarian shield insignia, bold heraldic typography, and alpine imagery set against crisp blue and gray enamel tones. Graphic variations exist among surviving cans, distinguished by subtle differences in enamel background shades and mandatory brewery text placements. After Old Crown closed its doors, production of the Alps Brau label transferred to Peter Hand Brewing in Chicago, making cans bearing the original Fort Wayne, Indiana mandatory text enduring pieces of Hoosier brewing history.