Alps Brau Bavarian Style Premium Beer Flat Top Can

Alps Brau Bavarian Flat Top Can

The Alps Brau Bavarian Style Premium Beer flat top can represents a notable chapter in Indiana brewing history, produced by Old Crown Brewing Corporation (formerly Centlivre Brewing Company) in Fort Wayne, Indiana. Centlivre introduced the Alps Brau brand to celebrate the brewery's ninety-fifth anniversary, and it quickly became one of the plant's best-selling regional labels.

The can's graphic design embraces an alpine aesthetic, featuring bold typography accompanied by promotional slogans such as "Cool, Crisp, Clear," "Brewed from Mountain Valley Hops," and "Bavarian Style Premium Beer". The alpine theme was supported by an extensive regional advertising push, including popular radio jingles across northern Indiana and the surrounding Midwest markets.

Following corporate reorganization and a transition to employee ownership under the Old Crown Brewing Corporation name in the 1960s, Alps Brau continued to be packaged in flat top cans. The can serves as an enduring artifact of Fort Wayne's proud commercial brewing legacy, which stretched from the mid-nineteenth century until Old Crown ceased operations in the 1970s.

Among breweriana collectors, several variations of this can exist, reflecting minor differences in brewery mandatory text, state tax markings, and can manufacturer logos across production runs.