Andy's Beer 12 Oz Tab Top Can

Andy's Beer: Schell House Brand

Andy's Beer is a collectible regional label produced and canned by the August Schell Brewing Company in New Ulm, Minnesota. Schell, established in 1860 as one of the oldest family-owned brewing operations in the United States, maintained a strong presence in contract brewing and custom canning for regional distributors and private retailers.

Retailer Origin

Rather than serving as a standard, widely distributed Schell brand, Andy's Beer was packaged specifically as a house brand for Andy's Crossroads Liquors in Rochester, Minnesota. During this era of packaging, independent retailers frequently partnered with established regional breweries to produce proprietary labels to build brand loyalty and offer localized pricing. This direct connection to Rochester retail history makes the can an important piece of midwestern commercial brewing heritage.

Graphic Variations

The Andy's Beer label is recognized for its straightforward typography and clean layout emphasizing the retailer's name. Over the course of its production run, multiple label variations were produced. Collectors note variations featuring different background color palettes, including brown and white formats as well as green-accented designs, along with versions displaying regional graphics such as the Minnesota state outline.

Because of its focused distribution and status as a retailer-exclusive release, the can remains a sought-after piece for enthusiasts who collect Minnesota breweriana and the packaging history of the August Schell Brewing Company.