Andy's Beer 12 Oz Tab Top Can

Andy's Beer from August Schell

Overview

Andy's Beer was produced by the historic August Schell Brewing Company of New Ulm, Minnesota. Established in 1860, Schell's holds the distinction of being the second-oldest family-owned brewery in the United States and built a notable legacy of producing private labels and contract brews for regional establishments.

Background & Provenance

This can was created specifically for Andy's Crossroads Liquors (also known as Andy's 56 Crossroads), a well-known beverage retailer based in Rochester, Minnesota. Rather than receiving wide regional or national distribution, the beer served as a proprietary house brand marketed through the Rochester storefront.

Design and Collector Notes

The face of the can features bold typography displaying the "Andy's Beer" label alongside brewery markings crediting August Schell Brewing Co. in New Ulm. Breweriana collectors recognize several distinct color and layout variations across production batches, including colorways in green, orange, brown, and purple, as well as versions showcasing an outline map of Minnesota with a star highlighting Rochester.

Because of its localized retail distribution and association with Minnesota brewing history, the can stands as a classic example of upper-Midwest private-label breweriana.