Andy's Beer 12 Oz Tab Top Can

History of the Andy's Beer Can

The Andy's Beer 12 oz tab top can was produced by the historic August Schell Brewing Company of New Ulm, Minnesota. Renowned as one of the oldest family-owned regional breweries in the United States, August Schell regularly partnered with regional establishments to manufacture private-label releases and promotional packaging runs.

This can was commissioned specifically for Andy's Crossroads Liquors (also recognized as Andy's 56 Crossroads), a beverage retailer located in Rochester, Minnesota. During an era of widespread commercial customization in the brewing industry, liquor outlets frequently commissioned custom house brands to promote their businesses.

The Andy's Beer container showcases bold, retro commercial typography prominently displaying the Andy's brand name. For collectors focused on label variations, Schell produced the Andy's design in multiple color options, including brown, green, and orange backgrounds, along with specialty graphic themes such as the Andy's Grecian version.

Due to August Schell's prominent standing in Midwestern brewing history, these custom-label cans represent a fascinating chapter in regional private-label breweriana.