Andy's Beer 12 Oz Tab Top Can
August Schell • New Ulm, MN
Schell's Andy's Beer Can
Andy's Beer 12 Oz Tab Top Can represents a notable chapter in Upper Midwest regional contract brewing and private-label can packaging. Brewed and packaged by the historic August Schell Brewing Company in New Ulm, Minnesota, this can was produced specifically for Andy's Crossroads Liquors, a retail beverage business based in Rochester, Minnesota.
August Schell Brewing Company, established in 1860 along the Cottonwood River, is widely recognized as the second-oldest family-owned brewery in the United States. During the peak of the breweriana collecting boom, regional retailers frequently collaborated with independent breweries like Schell's to create custom house-brand cans. These specialized packaging runs were designed to appeal directly to the rapidly growing network of can enthusiasts as well as local store patrons.
The label highlights bold, straightforward "Andy's Beer" typography. Variations of the can exist among collectors, featuring different background colorways distributed across production runs. Because of the direct partnership between the Rochester liquor retailer and New Ulm's historic packaging line, this can remains a sought-after regional piece among Minnesota breweriana collectors.
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