Andy's Beer 12 Oz Tab Top Can
August Schell • New Ulm, MN
Andy's Beer from August Schell
Andy's Beer is a collectible regional beer can produced by the August Schell Brewing Company of New Ulm, Minnesota. Schell's, founded in 1860, holds a prominent place in American brewing history as one of the country's oldest continuous family-owned breweries and frequently engaged in contract brewing proprietary labels for regional enterprises.
This container was produced specifically for Andy's Crossroads Liquors, a retail establishment based in Rochester, Minnesota. Rather than serving as a widely distributed flagship product, the brand functioned as an exclusive retail offering, connecting the historic New Ulm packaging line directly to the Rochester commercial market.
The label art features bold "Andy's Beer" typography prominently displayed across the body. Breweriana collectors note various color variations of the design, including versions rendered in brown and white as well as examples finished in green and metallic silver tones. Minor printing variations also exist across production runs, such as subtle differences in lettering fill.
Due to its focused regional distribution and connection to Schell's legacy of independent brewing, this can remains a notable piece for collectors of Minnesota breweriana.
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