Andy's Beer 12 Oz Tab Top Can
August Schell • New Ulm, MN
Andy's Beer August Schell Can
Andy's Beer is a private-label release contract brewed and packaged by the August Schell Brewing Company of New Ulm, Minnesota. August Schell, founded in 1860 and recognized as one of the oldest family-owned breweries in the United States, produced this brand specifically for Andy's Crossroads Liquors (also known as Andy's 56 Crossroads), a prominent liquor retailer located in Rochester, Minnesota.
During the mid-to-late twentieth century, regional breweries often engaged in custom canning runs for local package stores, supermarkets, and hospitality businesses. These private-label arrangements allowed regional retailers to offer proprietary branded beer at competitive prices while enabling breweries like August Schell to optimize production capacity and extend their canning footprint throughout southern Minnesota.
Collectors of regional breweriana prize the can for its vintage commercial history and straightforward graphic identity. The face of the can features bold block typography, while the mandatory manufacturer statement prominently credits the August Schell Brewing Co. of New Ulm. Different variations of the design are known to exist, including versions featuring alternate background color schemes and subtle alterations in script and layout across various production batches.
Because of its direct connection to Rochester retail history and its status as a specialty house label from one of Minnesota's most revered breweries, this can remains a popular focus piece for collectors of Midwestern beer cans and August Schell brewery history.
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