Arrow Beer Flat Top Can

Arrow Beer Flat Top Can

This twelve-ounce flat top container features the distinctive "Imperial Lagered" script along the upper red band and the prominent slogan "It Hits The Spot" set within opposed red arrow graphics wrapping the lower base. Produced by the American Can Company for The Globe Brewing Company of Baltimore, Maryland, this version reflects the post-war recipe update when Globe reworked Arrow Beer into a lighter lager profile. The top banner replaced earlier anniversary markings, appearing for a narrow production window around 1950 before Globe overhauled its brand identity again.

The Arrow brand traces its roots to a public naming contest launched during Prohibition when the brewery maintained operations by marketing cereal beverages under the banner "Arrow Special—It Hits the Spot". Following Repeal in 1933, Globe immediately revived full-strength production and positioned Arrow Beer as one of the Mid-Atlantic region’s staple lagers. Throughout the 1930s and 1940s, the brand was heavily advertised across print, radio, and regional sports sponsorships, retaining the famous "It Hits The Spot" tagline and promoting its "Imperial Lagered" brewing process through local promotions.

Globe Brewing Company operated out of one of Baltimore's most storied brewing sites on South Hanover Street, tracing subterranean vault origins back to 1748. Incorporated as Globe Brewing in the late nineteenth century, the firm navigated brewing consolidations, survived Prohibition through near-beer production, and expanded rapidly during the 1930s and 1940s. Globe stood as one of Baltimore's dominant regional producers alongside Gunther and National Bohemian before rising competition from national brewing conglomerates led to the plant's closure in 1963.

Among breweriana enthusiasts, mid-century Baltimore cans hold a celebrated place due to the city's rich brewing heritage and competitive marketplace. This specific variation represents an intriguing transitional chapter for Globe Brewing, making it a sought-after piece for East Coast regional collectors and flat top specialists.