Atlantic The Beer Flat Top Can

Atlantic Beer Can: Charlotte, NC

This flat-top can showcases a striking design, likely part of a larger marketing campaign aimed at boosting sales in the 1950s. The Atlantic Company, based in Charlotte, North Carolina, produced this can as part of a significant increase in production. The Charlotte location, the last of the Atlantic breweries to close, boasted a modern canning line capable of filling 180 cans per minute, reflecting the era's advancements in brewing technology. The can's imagery and vibrant colors contributed to its appeal and are indicative of the marketing strategies employed by breweries during this time. The brewery, established after the repeal of Prohibition, represents a notable piece of post-Prohibition brewing history in the Carolinas, a region not known for many breweries at this time.

The Atlantic Company, initially known as The City Brewery, had a long history. Founded in Atlanta in 1867, it endured various name changes and expansions throughout the South. The Charlotte plant, alongside Atlanta, possessed canning lines, while other locations relied on bottling. The company eventually faced challenges from larger national brewers, leading to the closure of its facilities. This can stands as a testament to the legacy of Atlantic Beer and the final years of production at its Charlotte plant.