Augsburger Old World Bavarian Style Beer 12 Oz Tab/Stay Top Can

Augsburger Bavarian Style Beer Can

The Augsburger Old World Bavarian Style Beer can represents a celebrated chapter in Midwestern brewing heritage. Produced by the Jos. Huber Brewing Company in Monroe, Wisconsin, the Augsburger brand became the brewery's standout success during Huber's stewardship.

Originally created by the Monarch Brewing Company of Chicago and later produced by the Potosi Brewing Company, the Augsburger brand was acquired by Jos. Huber, where it reached peak popularity. Under brewery leadership and authentic German brewmaster Hans Kestler—who became a regional celebrity through humorous, deadpan radio advertisements—Augsburger became a flagship offering that elevated the Monroe brewery onto the national stage.

The can's graphics showcase Old World Bavarian heritage through traditional heraldic motifs, Germanic-style typography, and classic color schemes designed to evoke Bavarian brewing tradition. For breweriana collectors, variations exist reflecting adjustments in canning line hardware, metallic base coatings, and mandatory brewery address text across production runs. Following Jos. Huber's later sale of the Augsburger brand name to Stroh Brewery Company, cans bearing the Monroe, Wisconsin Jos. Huber imprint remain enduring collector favorites.