Ballantine's Export Light Beer Quart
P. Ballantine & Sons • Newark, NJ IRTP era, 1935 to 1950
Ballantine's Export Light Quart
Produced by P. Ballantine & Sons of Newark, New Jersey, this 32-ounce cone top container was designed to market Ballantine's flagship light lager in a large-format sharing size. Quart cone tops were widely used during this era to provide consumers with an economical take-home option that delivered multiple servings in a single vessel.
Design and Variation Details
The can features Ballantine's classic branding and color scheme on the primary display face. On this particular variation, the front panel omits the phrase "Brewed and Packed by" above the corporate name, presenting the brewery mandatory information in a concise two-line format. An Internal Revenue Tax Paid statement is also present on the can body, marking it as a tax-paid release.
The reverse side of the can showcases the promotional panel titled "Ballantine's Brews," which advertises the brewery's broader portfolio of products. A distinguishing element on this panel is the presence of a small black dot accent within the printed advertising area. Ballantine produced a range of large-format cans featuring promotional panels with varying text arrangements, regulatory notations, and graphic accents, making subtle differences in mandatory text and reverse markings significant points of interest among collectors.
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