Bartels Pure Beer 12 Oz Tab Top Can

The Lion's Bartels Pure Beer Can

The Bartels Pure Beer 12 oz tab top can represents a notable chapter in northeastern Pennsylvania breweriana, produced by The Lion, Inc. in Wilkes-Barre, Pennsylvania. The Bartels brand originated with the historic Bartels Brewing Company in neighboring Edwardsville, Pennsylvania. Following mid-century brewery closures and regional market consolidation, The Lion acquired the Bartels label, continuing production and canning under their own operation to maintain a loyal regional following.

Design & Collector Significance

The can's graphics prominently display the traditional Bartels emblem and "Pure Beer" designation, often accompanied by classic slogans such as "Original And Genuine." The design reflects The Lion's preservation of local brewing heritage alongside other acquired Pennsylvania labels, including Stegmaier and Gibbons.

Collectors seeking Pennsylvania brewery history prize this can for its ties to Luzerne County brewing history. Known variations of this can exist, featuring differences in metal composition, metallic finish sheen, and minor text placements across production runs.