Base Brau Beer 12 Oz Tab Top Can

Appleton Foxes Base Brau Can

The Base Brau Beer 12 Oz Tab Top Can represents a notable crossover between minor league baseball and midwestern breweriana. Contract-brewed by the historic Stevens Point Brewery in Stevens Point, Wisconsin, this release was specially commissioned for the Appleton Foxes, a Midwest League baseball team affiliated with the Chicago White Sox playing at Goodland Field.

Background and Baseball Tie-In

The concept of Base Brau debuted in 1978 as a promotional venture that paired ballpark culture with regional brewing. Following an initial announcement in the Appleton Post-Crescent, interest surged among both sports enthusiasts and breweriana collectors before the beer was even poured at stadium concession stands. The Appleton Foxes promoted the brand during special "Base Brau Nights" at the ballpark, turning the commemorative container into a celebrated piece of team lore.

Design and Collector Significance

Manufactured on a straight steel body, the can features the prominent "Base Brau" title set against baseball-themed graphics and lettering associated with the Foxes. The brewery issued the brand in differing color variations across its promotional lifespan, including graphic treatments in green, orange, and patriotic red, white, and blue palettes.

Because Stevens Point Brewery holds a distinguished place in Wisconsin brewing history, Base Brau remains a popular crossover piece prized by both sports memorabilia and regional can collectors.