Bcca Celebration Beer 12 Oz Stay Top Can

BCCA 50th Celebration Can

Produced by the August Schell Brewing Company of New Ulm, Minnesota, the BCCA Celebration Beer can was issued to commemorate the 50th anniversary of canned beer in partnership with the Brewery Collectibles Club of America (BCCA).

Historical Context & Brewery Connection

August Schell Brewing Company, founded in 1860, is the second-oldest family-owned brewery in the United States and has long maintained a close relationship with breweriana enthusiasts. Schell's served as the namesake inspiration for BCCA Chapter #83 (the Schell's Border Batch Chapter) and regularly hosted swap meets and collector gatherings on its brewery grounds.

Commemorative Milestone

The can was produced to celebrate the golden anniversary of canned beer, recognizing the milestone since the beverage was first commercially canned in 1935. The can features dual-sided graphics highlighting the 50-year celebration, merging mid-century packaging history with organized collector culture.

Collectibility

Commemorative and reunion cans produced specifically for collector organizations represent a dedicated niche within breweriana collecting. Because Schell's developed a reputation throughout the Upper Midwest for releasing festival and event-specific cans, this release remains a sought-after piece for collectors specializing in Minnesota brewing history, August Schell brewery output, and BCCA organizational memorabilia. Printing and manufacturing variations are known to exist across production runs, offering subtle differences for specialized collections.