USBC 2141184

Blatz Beer 16 Oz Tab Top Can

G. Heileman • La Crosse, WI

Blatz Half Quart Tab Top Can

This 16-ounce all-aluminum tab top can showcases a classic "Half Quart" release for Blatz Beer, produced under the ownership of the G. Heileman Brewing Company. Crowned with bold "HALF QUART" block lettering above a dashed maroon accent line, the can is anchored by Blatz's signature triangular chevron framed in metallic gold. A repeating metallic gold "Blatz" script pattern fills the background, creating a textured wallpaper effect. Below the central emblem, the can notes "ESTABLISHED MILWAUKEE 1851," while the lower rim contains mandatory manufacturing text naming G. Heileman in La Crosse, Wisconsin, along with a listing of five production cities.

Blatz traces its origins to 1851, when German immigrant Valentin Blatz established his brewery in Milwaukee. Renowned for early innovation, Blatz was the first Milwaukee brewer to establish an on-site bottling department and distribute packaged lager nationwide via rail. Marketed through memorable mid-century advertising and celebrated as one of Milwaukee's historic "Big Four" brewing giants alongside Pabst, Schlitz, and Miller, Blatz became a household name across the United States. Following a landmark antitrust ruling in the late 1960s that required Pabst to divest the label, G. Heileman acquired Blatz and revitalized its Midwestern presence.

The G. Heileman Brewing Company was founded in La Crosse in 1858 by Gottlieb Heileman and John Gund. Following Gottlieb's passing in 1878, his widow Johanna Heileman assumed control, becoming one of the first female brewery executives in the United States and successfully navigating the company through pivotal early growth. Heileman survived Prohibition by manufacturing non-alcoholic beverages before expanding rapidly in the postwar era. Through an ambitious acquisition strategy during the mid-to-late twentieth century, Heileman assembled a vast portfolio of heritage regional brands and operated brewing plants nationwide before the company was eventually absorbed during subsequent industry consolidations.

Tall 16-ounce "half quart" cans from this era hold strong appeal for breweriana collectors. Tab tops that feature multi-city brewery listings are especially valued, as these subtle text differences document the widespread corporate acquisitions and shifting regional production hubs that defined late-twentieth-century American brewing history.

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Blatz Beer 16 Oz Tab Top Can
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Can Details

USBC #:2141184
Brand:BLATZ
BrewBEER
CityLa Crosse
StateWisconsin
Size16 oz
Type14-16 oz
Can TypeAluminum
Top TypeTab Top
Faces2
BreweryUnknown Brewery
MandatoryG. Heileman
Caption:5 cities, metallic gold
Rarity:

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