Bob's Special Beer 12 Oz Tab Top Can

Bob's Special Beer Cans

Bob's Special Beer is a notable private-label release produced by the August Schell Brewing Company of New Ulm, Minnesota. The can was specially commissioned for breweriana enthusiast and retailer Bob Keenan, who was associated with Dom's Drive-In Liquors in Minneapolis.

Design and Background

The label prominently showcases an illustration of a vintage biplane. Accompanying text on the can explicitly states that the beverage was brewed especially for Bob Keenan, marking its origin as a dedicated custom run tied to the collector community. During this era, August Schell—one of the oldest operating breweries in the Midwest—frequently accommodated custom canning runs, making these specialty cans a prominent piece of Minnesota brewing history. Some releases of the label were also associated with local chapters of the Beer Can Collectors of America (BCCA).

Known Variations

Collectors recognize several variations of the label printed across different metallic finishes and color schemes, including editions rendered in pink, metallic purple, copper, green and gold, and blue and silver.