Boh Bohemian Lager Beer Flat Top Can

Boh Bohemian Lager Flat Top

This twelve-ounce flat top can represents a classic mid-century design from the Enterprise Brewing Company of Fall River, Massachusetts. Dating to the late 1950s to early 1960s, the can features an eye-catching graphic presentation centered around a gold-framed white panel. The bold, angular red block letters spelling out the familiar shorthand "Boh" incorporate the full brand name "BOHEMIAN" across their center in clean white lettering, paired with "Lager" in flowing gold script and "BEER" in solid red block typeface below.

The Brand

Originally introduced to satisfy New England's appetite for crisp, Bavarian-style beers, Boh Bohemian Lager established itself as an everyday favorite across southeastern Massachusetts and Rhode Island. Marketing for the brand frequently leaned on lively promotional lines, including the popular slogans "Anytime is Boh time" and "de-light-ful," often accompanied in regional taverns and advertising displays by its trademark Alpine feather hat imagery. The brand remained a regular fixture in regional package stores and taprooms throughout the post-World War II period before vanishing alongside its home brewery in the early 1960s.

The Brewery

Enterprise Brewing Company was established in 1894 on Glasgow Street in Fall River, a bustling industrial textile powerhouse known as the "Spindle City." Enterprise grew alongside the city's manufacturing workforce, producing local ales and lagers. Following the repeal of Prohibition, the company resumed operations and later operated under the leadership of members of the notable Haffenreffer brewing family. Throughout the 1940s and 1950s, Enterprise maintained a dedicated regional following with flagship lines such as Old Tap Ale, Clyde Cream Ale, and Boh. However, the post-war expansion of heavily advertised national brewing conglomerates placed insurmountable pressure on independent regional operations, leading Enterprise Brewing Company to permanently close its doors in 1963.

Collecting Context

For breweriana collectors, flat top cans from Enterprise Brewing Company are sought-after artifacts of Massachusetts' once-vibrant regional brewing scene. The crisp, clean typography of the late-era Boh can makes it an attractive centerpiece for enthusiasts focused on mid-century packaging graphics and vanished New England breweries.