Breunig's Lager Beer Flat Top Can

Breunig's Lager Flat Top History

Produced by the Rice Lake Brewing Company of Rice Lake, Wisconsin, the Breunig's Lager Beer flat top represents a notable chapter in Midwestern regional breweriana. Following the repeal of Prohibition, the Breunig family established the Rice Lake plant on Hammond Street, continuing multiple generations of brewing tradition in northwestern Wisconsin.

Manufactured with the American Can Company "Keglined" process, the can features bold Breunig's script lettering and distinct regional labeling. Among collectors, the label is recognized for color variations across different manufacturing runs, with examples displaying different background hues such as blue and purple, alongside minor adjustments in mandatory text layout.

Rice Lake Brewing Company holds a memorable reputation among packaging historians because the small independent brewery was one of the latest operations to transition packaging formats before modernizing its canning line. Due to the brewery's relatively modest regional output and distribution footprint prior to closing in the 1970s, Breunig's flat tops remain prominent representative pieces of independent Wisconsin brewing history.