Brew 102 Pale Dry Beer 12 Oz Insert Top Can

Maier's Classic Brew 102 Can

Brewed and packaged by the Maier Brewing Company in Los Angeles, California, the Brew 102 Pale Dry Beer insert top can represents one of Southern California's most recognizable mid-century regional brews. Maier introduced the Brew 102 label accompanied by the marketing slogan "Perfected After 101 Brews," referencing the development process behind the brand's recipe.

The brewery itself occupied a storied location in downtown Los Angeles near Aliso Street, on ground formerly known for the ancient El Aliso sycamore tree. The industrial facility was such an entrenched landmark that construction planners famously routed the Santa Ana Freeway (US Route 101) directly around the brewery's brewing vats and cellar buildings. Motorists traveling past the complex were greeted by large Brew 102 signage, cementing the can's imagery into Southern California popular culture.

For collectors of Maier breweriana, the Brew 102 can features bold, centralized "102" typography complemented by "Pale Dry" branding. Over the course of the brand's lifespan, several manufacturing and graphic variations were produced by can companies such as Pacific Can Co. and National Can Co., featuring slight modifications in shading, background detailing, and mandatory statement layouts. Decades after Maier ceased operations, the downtown site became famous among urban relic hunters and breweriana collectors searching for buried examples before transit developments covered the historic grounds.