Brew 102 Pale Dry Beer 12 Oz Tab Top Can

The West Coast Story of Brew 102

Brew 102 Pale Dry Beer stands as one of California's most recognizable legacy beverage labels. Originating with the historic Maier Brewing Company in Los Angeles, the brand famously took its name from the 102nd experimental recipe created by the brewmaster to revitalize the brewery's portfolio. The product quickly became embedded in West Coast popular culture, supported by heavy regional marketing campaigns and a memorable jingle touting the trial process behind the recipe.

Following the purchase of Maier by brewing magnate Paul Kalmanovitz, the brand was incorporated into the broader operations of General Brewing Company in San Francisco. Under General Brewing, distribution continued across the Pacific region, with packaging reflecting production footprints tied to San Francisco alongside companion facilities.

The can design prominently showcases the distinctive numeric branding alongside classic mid-century typography. For breweriana collectors, cans produced under the General Brewing imprint document an era of significant West Coast brewing consolidation and restructuring. Several variations in the production run exist, displaying minor differences in mandatory alcohol statements, city designations, and graphic trim.