Brew 102 Pale Dry Beer 16 Oz Tab Top Can

Maier's Classic L.A. Tallboy

Produced by the Maier Brewing Company in Los Angeles, California, the Brew 102 Pale Dry Beer 16 oz can represents one of Southern California's most recognizable regional brewing traditions. The Maier facility, located in downtown Los Angeles near the Santa Ana Freeway on historic Aliso Street, was an industrial fixture that supplied millions of working-class Californians with affordable regional beer.

The brand name famously derived from an advertising campaign claiming the recipe was perfected after 101 previous attempts, popularized by the jingle: "More than 100 beers we did brew, perfecting the new finer Brew 102". The 16-ounce tallboy format catered to consumers looking for larger single-serving value, frequently marketed with promotional price markings printed directly onto the metal face.

Design and Variations

The graphic presentation features the bold "102" numeral prominently set against a pale background with distinct lettering for "Pale Dry Beer". Collectors actively catalog known variations of this 16 oz container. Variations differ across can company manufacturer stamps, alcohol content statement placement, and promotional retail banners. Subtle differences in ink shading and typography alignments also appear across different production runs.

For enthusiasts of West Coast breweriana, this pint container remains a staple piece of mid-century Los Angeles industrial history and regional packaging.