Brew 102 Pale Dry Beer Flat Top Can

Maier's Flagship Downtown LA Lager

Maier Brewing Company of Los Angeles, California, launched Brew 102 around 1950 to revitalize its commercial lineup, quickly turning the brand into one of Southern California's most recognizable post-World War II value beers. Produced at Maier’s historic downtown facility along Aliso Street, Brew 102 became deeply woven into the local culture as an unpretentious, high-volume lager for working-class drinkers.

The brand's name and marketing centered on a clever storytelling campaign, captured by the tagline printed at the bottom of the can: "PERFECTED AFTER 101 BREWS." According to Maier's promotional lore and catchy radio jingles of the era, the brewmaster arrived at the winning formula only after testing 101 prior experimental batches. This red-label flat top design showcases that narrative prominently, pairing the slogan with the claim of "Draught Beer Flavor" scripted across an illustrated, effervescent pilsner glass with a foaming head.

Throughout its lifespan, Maier produced Brew 102 in a variety of label variations, adjusting color schemes, border lines, and descriptive text across different canning runs. Today, vintage flat tops displaying the "101 Brews" motto and "Draught Beer Flavor" banner remain evocative artifacts from the golden age of independent industrial brewing in Los Angeles.