Brew 66 A Lighter Beer Flat Top Can

Sicks' Seattle Brew 66 Flat Top

This 12-ounce flat top steel can represents a 1950s release of Brew 66 produced by Sicks' Seattle Brewing & Malting Co. in Seattle, Washington. The label showcases bold red "66" numerals centered on a cream field, framed at the top and bottom by deep brown and gold diagonal striping. Adding charm to the composition is an illustration of a stylized waiter carrying a drink on a tray near the lower left, complemented by the italicized caption "A lighter Beer" running along the bottom.

Formulated in late 1950 under brewmaster Bob Weingaertner and launched across regional markets in 1951, Brew 66 was developed by Emil Sick's brewing enterprise to answer shifting consumer tastes for lighter lagers. Promoted as a crisp, modern alternative to the brewery's earlier Sicks' Select label, the brand was heavily marketed across Washington and Oregon. Packaged sales in cans and bottles were prominent throughout the mid-1950s before production shifted primarily toward draft accounts for taverns, pizza parlors, and student venues, where the Brew 66 name persisted as a budget-friendly Pacific Northwest staple for decades.

The can is rooted in the rich brewing legacy of the Sick family in Seattle. After Prohibition ended in 1933, Canadian brewing entrepreneur Fritz Sick and his son Emil founded the Century Brewing Association, taking over the former Bay View facility on Airport Way. They soon secured rights to the storied Rainier brand, eventually organizing operations as Sicks' Seattle Brewing & Malting Co.. Under Emil Sick's leadership, the company expanded into an influential regional operation spanning several Western production facilities before eventually consolidating operations back at the main Seattle plant, which later operated as the Rainier Brewing Company.

For enthusiasts of Pacific Northwest breweriana, this Brew 66 flat top represents a memorable chapter in mid-century Washington State canning history. Its expressive script, period server mascot, and vibrant geometric banding make it an engaging piece of Seattle's post-war commercial heritage.