Brown Derby Pilsner Beer Flat Top Can
Los Angeles • Los Angeles, CA IRTP era, 1935 to 1950
Brown Derby Pilsner Beer Can
This 12-ounce flat top container represents an early pre-World War II canning era for Brown Derby Pilsner Beer, packaged by the Los Angeles Brewing Company of Los Angeles, California. Documented in reference guides under opening instruction index L131, the can bears the mandatory "Internal Revenue Tax Paid" (IRTP) statement printed along the seam line, dating its manufacture to the late 1930s into the early 1940s. The face prominently displays the brand's trademark circular emblem encasing a white derby hat and walking cane, flanked by clean typography identifying it as a pilsner-style beer.
Brown Derby was introduced during the post-Prohibition era of the 1930s as a proprietary house brand distributed primarily through Safeway and the Western States Grocery Company. Formulated to give supermarket shoppers a reliable, economically priced brew, the label relied on contract brewing partnerships with various established regional facilities rather than operating a dedicated company plant. The brand enjoyed broad popularity throughout the mid-20th century, expanding across western retail markets and eventually into broader regional distribution before supermarket restructuring and industry consolidation led to its retirement in the late 20th century.
The brewery responsible for this can, the Los Angeles Brewing Company, was established in August 1897 by P. Max Kuehnrich and Edward Mathie before coming under the leadership of George Zobelein in 1907. Located on the east side of the Los Angeles River, the plant became synonymous with its flagship Eastside brand. The operation survived Prohibition by producing near-beer, malt tonics, and soft drinks, leaving it well equipped to resume brewing in 1933. Its substantial packaging capacity allowed it to secure lucrative private-label canning contracts alongside its own regional brands. In 1948, the Pabst Brewing Company purchased the brewery to anchor its West Coast production, gradually retiring the historic Los Angeles Brewing corporate name by the mid-1950s.
For collectors, this container holds substantial interest as a classic artifact of early supermarket private-label merchandising and pre-war canning development. Its recognizable graphic iconography and connection to Southern California industrial brewing history make it a prominent representative of opening-instruction flat tops.
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| Price | Title | Platform | Date |
|---|---|---|---|
| $627.00 | Brown Derby Beer Instructional Flat Top LOS ANGELES 42-10 USBCOI 131 | Morean | 2/4/2024 |
| $59.00 | Brown Derby Pilsner Beer OI Flat Top LA OI 131 42-10 | Morean | 12/18/2022 |
| $???.?? | Hidden sold listing | Auction | ??/??/???? |
| $???.?? | Hidden sold listing | Auction | ??/??/???? |
| $???.?? | Hidden sold listing | Auction | ??/??/???? |
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