Budweiser Lager Beer Test Can
Anheuser-Busch • Newark, NJ
Newark Five-City Test Can
Produced as a developmental test design associated with Anheuser-Busch's Newark, New Jersey brewing facility, this straight-steel container provides a fascinating glimpse into the evolution of the brewer's packaging during the transition to pull-tab closures. Packaging trials and proof cans allowed the brewery to evaluate lithographic quality, layout balances, and regulatory texts before approving high-volume production runs.
A particularly eye-catching feature on this example is the bold, repeating "TAB TOP" lettering running along the lower rim. During the emergence of self-opening beverage cans in the 1960s, breweries often incorporated prominent perimeter wording to educate consumers and draw attention to the new container format right on the shelf.
The label incorporates classic Budweiser iconography, including the central Anheuser-Busch "AB" monogram surrounded by continental designations, the traditional Beechwood Ageing scrollwork, and vertical "GENUINE" framing along the red borders. Below the brand name and ingredient statement, the mandatory text explicitly designates production at Newark, listing five cities across Anheuser-Busch's growing national brewery network: St. Louis, Newark, Los Angeles, Tampa, and Houston. For breweriana collectors, tracking mandatory city configurations remains one of the most compelling ways to trace the geographic growth of Anheuser-Busch's packaging operations.
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Sold Listings
| Price | Title | Platform | Date |
|---|---|---|---|
| $855.00 | Budweiser Malt Liquor Test Pull Tab Paper Label WHITE LIDS 228-18 | Morean | 5/7/2023 |