Budweiser Princeton, Hold That Tiger Reunion Can

Princeton's Tiger Reunion Can

Princeton University reunions hold a storied place in breweriana culture, renowned for a long-standing custom of commissioning specialty beer cans for returning alumni. Produced by Anheuser-Busch in St. Louis, Missouri, this commemorative can celebrates the university's mascot and campus tradition with the spirited rally phrase, "Hold That Tiger".

Rather than appearing on commercial store shelves, these cans were produced strictly for private alumni gatherings, tent festivities, and milestone banquets. Princeton alumni gatherings were famously among the highest-volume consumers of Budweiser, leading to a dedicated relationship with Anheuser-Busch to provide custom-labeled cans directly to campus tents. Cans from these events were preserved primarily by returning alumni who kept them as souvenirs from the annual festivities.

The design integrates traditional Budweiser trade dress with collegiate iconography, spotlighting the Princeton tiger alongside commemorative text. Known variations exist across different reunion runs and printings, showing subtle differences in lithography, mandatory text layout, and container manufacturing markings. Bridging Ivy League heritage and classic American brewing history, this can remains a prized crossover piece among collegiate and breweriana collectors.