Budweiser Princeton, Hold That Tiger Reunion Can

Princeton Alumni Reunion Can

The Budweiser "Princeton, Hold That Tiger" can is a commemorative issue produced by Anheuser-Busch of St. Louis, Missouri, created specifically for Princeton University alumni gatherings. Princeton boasts one of the most storied traditions of custom reunion cans in American collegiate breweriana, a custom that originated in the 1930s and carried on for decades.

Collegiate Heritage and Design

The can incorporates the well-known "Hold That Tiger" slogan, paying homage to Princeton University's tiger mascot, historic cheers, and athletic spirit. Commissioned for reunion festivities, the presentation blends Anheuser-Busch's iconic Budweiser branding with customized collegiate motifs. The orange-and-black collegiate identity associated with Old Nassau was tailored directly for returning alumni, distinguishing these commemorative issues from standard commercial production.

Distribution and Preservation

Unlike standard retail packaging, this can was produced exclusively for private distribution across campus reunion tents, banquets, and class headquarters. Because they were never sold through traditional retail channels, surviving examples owe their existence almost entirely to alumni attendees who saved them as keepsakes from their milestone visits to campus.

Collector Significance

Within the breweriana community, collegiate reunion issues occupy a specialized crossover niche between university memorabilia and commemorative brewing artifacts. Known variations exist across different production runs and reunion printings, featuring subtle differences in graphic placements, layout elements, and text styling. This crossover appeal makes the Budweiser Princeton reunion can a prized addition to specialized breweriana collections.