Cans Of The Month Club Beer 12 Oz Tab Top Can

Pickett's Can of the Month Series

The Cans Of The Month Club Beer 12 Oz Tab Top Can was produced by the Jos. S. Pickett & Sons Brewing Company in Dubuque, Iowa. During its operating era at the historic riverfront brewery facility originally established as the Dubuque Star Brewery, Pickett developed a reputation throughout the breweriana community for contract-canning creative promotional and novelty labels.

Series Background & Artwork

The Cans of the Month Club line was created specifically to cater to the collecting community. Produced as part of a recurring series, the cans showcase individual illustrated subjects centered on the label face. Among the most recognized issues in the run are those featuring different dog breeds, including the Labrador Retriever, St. Bernard, and Saluki, depicted against distinctive color backgrounds.

Under brewmaster Joseph S. Pickett Sr., the Dubuque plant embraced specialty canning initiatives, and this series stands out as an example of direct-to-collector marketing. The mandatory brewery text on the can attributes the canning directly to Jos. S. Pickett & Sons in Dubuque.

Collector Notes

• Variations: Several variations exist across the series, each displaying different illustrated breeds and graphic colorways.
• Brewery Context: Jos. S. Pickett & Sons was one of the few remaining independent regional breweries operating in Iowa during this era, making its specialty and novelty cans popular focal points for regional breweriana enthusiasts.
• Hobby Focus: Rather than serving solely as standard tavern or grocery distribution packaging, the Cans of the Month Club cans were issued primarily with the collector audience in mind.