Champagne Velvet Beer 12 Oz Tab Top Can

Champagne Velvet from Oregon

The Champagne Velvet Beer 12 Oz Tab Top Can represents a notable chapter in American brewing history when a famous Midwestern label expanded into the Pacific Northwest.

Originally formulated by Walter Bruhn for the Terre Haute Brewing Company in Indiana, Champagne Velvet earned widespread recognition under its celebrated tagline, "The Beer with the Million Dollar Flavor"—a slogan inspired by an actual million-dollar insurance policy taken out on the recipe. During the era of mid-century brewing consolidations and brand licensing, regional brewing rights to Champagne Velvet were leased and produced outside Indiana. In Portland, Oregon, the beer was produced and packaged by the Blitz-Weinhard facility under the designated trade name Brewing Company of Oregon.

For breweriana collectors, this can is a prized example of cross-regional brand distribution. The face of the can features the classic Champagne Velvet script and brand heraldry alongside the famous "Million Dollar Flavor" guarantee. Across different manufacturing runs from the Portland facility, collectors have documented distinct variations in mandatory legal text, color accents, and manufacturer markings.

As a tangible artifact of historic West Coast contract brewing, this Brewing Company of Oregon release remains a key highlight for collectors specializing in Pacific Northwest memorabilia and classic American heritage labels.