Champagne Velvet Beer 16 Oz Tab Top Can

Associated Evansville Pint Can

The Champagne Velvet Beer 16 Oz Tab Top Can represents a notable chapter in Midwestern brewing history. Originally developed in Indiana as the flagship brand of the Terre Haute Brewing Company, Champagne Velvet became widely celebrated under the famous slogan "The Beer with the Million Dollar Flavor"—a reference to an actual million-dollar insurance policy placed on the recipe during the brand's early history. Following the closure of the original brewery, production and distribution rights transitioned to the Associated Brewing Company, which canned the label across its regional network, including the facility in Evansville, Indiana.

Can Design and Collector Details

This 16-ounce tallboy features classic mid-century graphic typography, prominently highlighting the trademark cursive script and heritage branding. The mandatory text specifically identifies Associated in Evansville, Indiana as the canning source.

Because Associated operated multiple facilities across the Midwest, variations exist in mandatory text placement, font weight, and layout across different canning runs. The 16-ounce format makes this Evansville release an appealing piece of regional breweriana for collectors specializing in Indiana brewing history and mid-century multi-brewery consolidations.