Champagne Velvet Br. Gold Label Beer Cone Top Can

Terre Haute Gold Label Cone Top

The Champagne Velvet Br. Gold Label Beer Cone Top Can is an iconic piece of packaging produced for the Terre Haute Brewing Company of Terre Haute, Indiana. Champagne Velvet served as the flagship offering for the Indiana-based brewer, widely celebrated through its famous marketing tagline, "The Beer with the Million Dollar Flavor."

Design and Lithography

The Gold Label design is recognized for its radiant metallic gold finish, accented with contrasting red and white typography. The front face features the distinguished Champagne Velvet name alongside the prominent "Gold Label" banner. Manufactured by the Continental Can Company, the container makes extensive use of reflective metallic inks across the body and spout.

Collectors recognize multiple variations across different production runs. These variations include subtle differences in the mandatory brewery text, variations in the corporate layout, and text differences within the side-panel motif that referenced the brand's million-dollar recipe insurance policy.

Collectibility and Legacy

The Terre Haute Brewing Company was once among the largest brewing operations in the state, and Champagne Velvet was a cornerstone brand across the American Midwest. The Gold Label cone top represents a key era of mid-century canning for the company, making it a prized and enduring centerpiece for collectors of regional breweriana.