Champagne Velvet Br. Gold Label Beer Flat Top Can

Terre Haute's Gold Label Flat Top

First formulated in 1902 by brewmaster Walter Braun at the Terre Haute Brewing Company in Terre Haute, Indiana, Champagne Velvet grew to become the brewery's signature flagship brand. Marketed under the trademarked slogan, "The Beer with the Million Dollar Flavor," the brew propelled Terre Haute Brewing into one of the largest brewing enterprises in the country prior to Prohibition, enjoying renewed prominence following Repeal.

During the 1950s, Terre Haute packaged its flagship pilsner in flat top cans utilizing American Can Company's "Keglined" manufacturing process. Rather than sticking to a single metallic shade, the brewery issued the "Gold Label" series across different background tones and color runs, creating eye-catching retail displays. This particular variation showcases a deeper, darker gold metallic finish across the body, framing the central white label crest, the prominent red-and-white "CV" circular emblem, and the bold red "BEER" designation above the classic slogan.