Champagne Velvet Brand Beer Cone Top Can

Terre Haute's Flagship Cone Top

The Champagne Velvet Brand Beer cone top was produced by the Terre Haute Brewing Company of Terre Haute, Indiana. As the brewery's signature offering, Champagne Velvet served as the cornerstone of the company's distribution across the Midwest, heavily promoted under the celebrated marketing slogan, "The Beer with the Million Dollar Flavor".

Manufactured utilizing Continental Can Company's Cap-Sealed design, the can displays the distinctive arched Champagne Velvet script alongside classic mid-century heraldic branding. Across its production run, the can was issued in several notable variations. These include differences between high-profile and low-profile cone structures, cans manufactured with and without the Internal Revenue Tax Paid (IRTP) mandatory statement, and subtle adjustments to the side panel brewery text.

Because Terre Haute Brewing Company was among Indiana's most prominent industrial breweries, Champagne Velvet cone tops represent a central chapter in Hoosier brewing history and remain prominent display pieces among regional breweriana collectors.