Champagne Velvet Gold Label Beer Flat Top Can

Dark Blue Gold Label Flat Top

The Champagne Velvet Gold Label flat top can produced by the Terre Haute Brewing Company of Terre Haute, Indiana, is a celebrated mid-century Midwestern release. Champagne Velvet was the flagship brand of the Terre Haute brewery, widely marketed throughout the central United States under the famous trademarked slogan, "The Beer with the Million Dollar Flavor".

This specific release is distinguished by its dark blue background color. Terre Haute Brewing Company utilized an eye-catching marketing approach for the Gold Label series, issuing the design across an array of distinct background hues that created a vibrant, colorful display when stacked together on retail shelves. The dark blue edition features the classic arched Champagne Velvet script over a metallic gold label centerpiece, accented by decorative crests and intricate heraldic detailing.

Collectors of breweriana prize the Gold Label color series, with many enthusiasts dedicating significant effort to tracking down each colorway to complete full sets. Beyond the different background colors, collectors also take note of minor factory and regulatory variations across the run, such as differences in mandatory text, canning codes, and state tax lid stampings that reflect the brewery's broad distribution network across multiple states.