Champale Extra Dry Malt Liquor Flat Top Can

Metropolis Champale Flat Top

Produced by the Metropolis Brewery of N.J., Inc. in Trenton, New Jersey, the Champale Extra Dry Malt Liquor flat top can represents an iconic design in mid-century breweriana. Packaged and marketed as an upscale malt beverage alternative, the container was designed with elegant styling and typography intended to evoke the sophisticated image of champagne.

Design and Manufacturer Details

Manufactured by the Continental Can Company, this 12-ounce flat top features metallic finishes and the distinctive Champale crest and script. Notable versions of the can feature promotional side and back panels, such as the "4 Ways To Enjoy" panel, which highlighted serving recommendations and beverage mixing suggestions for entertaining.

Brewery History and Can Variations

The Metropolis plant, situated at Lamberton and Lalor Streets in Trenton, experienced massive growth largely driven by the popularity of the Champale label. The brand's prominence eventually prompted the company to adopt Champale, Inc. as its corporate name before ownership later shifted to Iroquois Brands.

For collectors, variations of this flat top can exist across manufacturing runs. These variations include subtle shifts in mandatory tax and alcohol statements, adjustments in brewery naming and legal text, and alternate panel layouts.