Clyde Lager Beer Flat Top Can

Enterprise's Clyde Lager Flat Top

Produced by the Enterprise Brewing Company of Fall River, Massachusetts, this 12-ounce flat top container represents one of the classic mid-century package designs from southeastern New England's brewing scene. Enterprise Brewing was an established regional brewery that supplied Massachusetts and surrounding territories with popular labels such as Boh, Cape Cod, and the versatile Clyde brand.

While the Clyde name was widely recognized for cream ale packaged in both bottles and cone top cans during the pre- and post-Prohibition eras, the brewery expanded the line into lager beer as flat top cans grew in popularity throughout the 1950s. Manufactured in partnership with the American Can Company using their trademark Keglined process, the can features clean mid-century graphic styling.

The label is centered around an elongated vertical blue oval trimmed in red and white. At the crest of the oval sits a circular red medallion displaying three white five-pointed stars. The brand name is rendered in a sweeping, stylized white script with drop-shadow effects, underscored by the designation "LAGER" in crisp capital lettering. Beneath the central emblem, "BEER" appears in bold block typography across a red curved ribbon banner. Flanking the upper field of the white background are sets of fine horizontal pinstripes that balance the composition.

Enterprise Brewing continued regional distribution into the early 1960s, making cans from this New England plant enduring pieces of Massachusetts industrial and brewing history.