USBC 2028130

Coors Banquet Beer 7 Oz Tab Top Can

Adolph Coors • Golden, CO

Coors Banquet 7 oz Aluminum Tab Top

This seven-ounce Coors Banquet can represents an important transitional packaging phase from the late 1960s. Formed from seamless two-piece drawn aluminum and fitted with a tab top, this container is distinguished by the inclusion of the 80401 postal zip code alongside the Adolph Coors Company manufacturer text on the bare aluminum bottom band. The side panel features "ALL ALUMINUM" printed in dual black and red lettering. In reference catalog revisions, closely related production examples bearing black recycling statements were reclassified under a distinct supplemental listing, highlighting the subtle design variations across this issue.

Coors Banquet traces its origins to 1873, when Clear Creek Valley miners regularly celebrated with the Golden lager, earning the brew its enduring "Banquet" moniker. Marketed with the classic slogan "America's Fine Light Beer" and heralding its production with "Pure Rocky Mountain Spring Water," the brand achieved a legendary following throughout the mid-20th century. Because the unpasteurized lager was distributed strictly under refrigeration across a restricted number of western states, Banquet developed a massive underground following, prompting widespread informal transport and smuggling east of the Mississippi River.

The Adolph Coors Company was founded in Golden, Colorado, by German immigrant Adolph Coors and business partner Jacob Schueler. During Prohibition, the brewery survived by diversifying into porcelain ceramics and producing malted milk. Following Repeal, the Golden plant expanded rapidly, pioneering modern brewing and packaging technologies. Under the guidance of William "Bill" Coors, the company transformed the beverage packaging industry by commercializing the two-piece all-aluminum can in 1959, an innovation that debuted specifically in the seven-ounce format. Decades later, Coors merged with Canada's Molson in 2005 and eventually formed part of Molson Coors, continuing brewing operations at the historic Golden location.

Among breweriana collectors, seven-ounce "pony" cans hold notable appeal due to their foundational role in container manufacturing history. Because Adolph Coors introduced the aluminum revolution using this smaller size, collectors actively seek out 1960s examples. The presence of mid-1960s postal zip codes alongside evolving environmental slogans makes these cans an engaging study in commercial printing transitions.

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Coors Banquet Beer 7 Oz Tab Top Can
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Can Details

USBC #:2028130
Brand:COORS BANQUET
BrewBEER
CityGolden
StateColorado
Size7 oz
Type7-8 oz
Can TypeAluminum
Top TypeTab Top
Faces2
BreweryUnknown Brewery
MandatoryAdolph Coors
ReferenceUSBC2 28-13
Caption:has zip code, “ALL ALUMINUM” in black & red right side
Rarity:

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Record Sale$6.00Dec 2022
Median$6.00
Lowest$6.00
Sales2

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