USBC 1240020

Coors Banquet Beer Small Can

Adolph Coors • Golden, CO

Coors 7 oz Aluminum Flat Top Can

This seven-ounce container represents a pivotal technological milestone in beverage packaging. Adolph Coors Company produced this seamless, two-piece aluminum flat top in Golden, Colorado, constructed without the side or bottom seams typical of three-piece tinplate cans. The label displays the flowing "Coors" script directly above a red trapezoidal banner reading "Banquet." Beneath it, an oval vignette illustrating a cascading Rocky Mountain waterfall is flanked by golden heraldic lions rampant and the slogan "America's Fine Light Beer." A lower metallic band highlights the brewery's signature declaration, "Brewed with Pure Rocky Mountain Spring Water," above the Golden, Colorado brewing credit and the "7 Fluid Ounces" statement.

Coors Banquet originated during the late nineteenth-century Colorado mining boom, when Clear Creek miners celebrated banquets with Adolph Coors' brew, inspiring its long-standing nickname. Coors formally registered "Banquet Beer" in 1937 while emphasizing its mountain spring water and unpasteurized cold-filtered process. Because the brewery avoided pasteurization and preservatives, distribution remained restricted to western states for decades. This regional exclusivity turned Coors Banquet into a coveted cultural phenomenon, inspiring cross-country bootlegging across the eastern United States before distribution eventually expanded nationwide.

Adolph Coors, a German immigrant, established the brewery along Clear Creek in 1873 alongside partner Jacob Schueler. Coors endured Prohibition by pivoting production to malted milk, near-beer, and industrial ceramics—a division that later evolved into CoorsTek. Following Repeal, the family centralized brewing exclusively at the expansive Golden facility. In the late 1950s, company leader William "Bill" Coors invested years of research to develop the two-piece drawn aluminum can. The brewery debuted the revolutionary container in 1959 using this compact seven-ounce size, simultaneously launching a pioneering penny-per-can buyback initiative that laid the foundation for modern aluminum recycling.

Small cans—frequently referred to as "ponies" in breweriana—represent a dedicated focus within beer can collecting. This seven-ounce flat top holds enduring historic interest because it serves as the physical progenitor of all modern two-piece aluminum beverage containers, uniting classic mid-century graphic design with one of the most consequential packaging revolutions in brewing history.

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Coors Banquet Beer Small Can
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Can Details

USBC #:1240020
Brand:COORS BANQUET
BrewBEER
CityGolden
StateColorado
Size7 oz
TypeSmall
Faces2
BreweryUnknown Brewery
MandatoryAdolph Coors
ReferenceUSBC1 240-2
Rarity:

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Price Statistics

Record Sale$90.00All-time high
Median$10.00
Lowest$1.00
Sales11

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PriceTitlePlatformDate
$20.001967 Coors Banquet Beer (Full) 7oz 240-02v 7oz Flat Top Can Golden ColoradoTavern Trove8/13/2025
$10.001967 Coors Banquet Beer 7oz 240-02v Flat Top Can Golden ColoradoTavern Trove3/30/2025
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