Coors Light Beer 12 Oz Flat Top Can
Adolph Coors • Golden, CO
Coors Light Flat Top Overview
The Adolph Coors Company of Golden, Colorado produced this 12-ounce container during a transformative era in American breweriana. Bearing the traditional Coors typography and Rocky Mountain identity, this piece represents a notable historical application of the brewery's light beer branding.
Design and Graphics
The visual layout centers on the classic Adolph Coors branding, highlighted by bold script lettering set against metallic tones. Label compositions from this era typically featured the brewery's signature mountain and waterfall motifs alongside clean mid-century color blocking. The lithography includes official brewery address notifications and regulatory statements integrated into the side panels.
Known Variations
Manufactured as three-piece soldered steel containers, these cans exhibit several distinct variations across production runs. Early examples include the "Internal Revenue Tax Paid" (IRTP) statement along the mandatory text panel, whereas later runs omit this tax notice following federal law revisions. Subtle variations also exist in seam fabrication markings, the specific placement of brewery text, the shade of the metallic background lacquer, and lid stampings.
Historical Context
Founded in 1873 along Clear Creek in Golden, Colorado, the Adolph Coors Company developed a strong regional presence across the Western United States. Before modern national expansion, canned Coors products were sold across limited territories under strict cold-distribution methods. As a result, steel flat tops from the Golden facility remain significant collector pieces documenting the evolution of Western brewing history.
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