Coy International Private Reserve Beer 12 Oz Tab/Stay Top Can
Coy • New Orleans, LA
Coy International Private Reserve
The Coy International Private Reserve 12 oz can stems from an eventful chapter in New Orleans brewing history. Originating under Coy International Corporation—an enterprise connected to New Orleans beverage distributor Neal W. Kaye that notably acquired the city's historic Dixie Brewing Company facility—the brand was introduced as an upscale, specialty offering.
Design and Trademark Dispute
The can artwork features a classic heraldic crest and traditional brewery typography flanked by symmetrical sheaves of grain framing a central oval. To emphasize an artisanal aesthetic, production runs included printed batch details such as individual cask numbers alongside modern mandatory information, metric volume markings, and UPC barcodes.
The label art earned industry notoriety when Miller Brewing Company launched trademark opposition proceedings against Coy International Corporation before the Trademark Trial and Appeal Board. Miller argued that the symmetrical grain sheaves and central oval motif created confusing visual similarities to the trade dress used for Miller Lite.
Collector Notes and Variations
For breweriana collectors, cans bearing the New Orleans mandatory serve as notable artifacts from Louisiana's independent brand licensing era. Known variations exist across production runs, displaying subtle differences in cask number designations, mandatory layout alignments, and top lid tooling.
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