Dawson's Pale Ale Quart
Dawson's • New Bedford, MA IRTP era, 1935 to 1950
Dawson's Pale Ale Quart Cone Top
This 32-ounce cone top can represents a classic large-format container produced for Dawson's Pale Ale by Dawson's Brewery, Inc. of New Bedford, Massachusetts. Bearing the mandatory "Internal Revenue Tax Paid" statement on the upper left, the can dates to the mid-20th-century IRTP era. Its design is distinguished by an orange field and the absence of phrasing referencing natural ingredients. Centered above the bold brand lettering is the brewery's trademark King of Diamonds playing card insignia, overlaid with a banner reading "A Royal Brew" and noting an 1889 heritage date.
Dawson's Pale Ale stood as one of the flagship offerings in the company's lineup, marketed heavily throughout New England with royal-themed imagery and heraldic trademarks. Positioned as a traditional, high-quality beverage, the brand enjoyed wide distribution throughout Massachusetts and neighboring states through print, radio, and point-of-sale advertising campaigns. It remained a staple in regional taprooms and package stores for decades before national competition squeezed independent brands.
The history of the brewery began with English immigrant Benjamin Dawson, who operated a New Bedford grocery and bottling trade before officially establishing brewing operations in the late 19th century. The business closed during Prohibition but was revived shortly after repeal in 1933 when entrepreneur Benjamin Rockman acquired the plant. Under new leadership, Dawson's Brewery modernized and expanded, growing into one of the largest brewing operations in southern New England. In the late 1960s, the operation was acquired by outside brewing interests, including Jacob Ruppert and Rheingold, before the historic New Bedford plant ceased brewing in the 1970s.
Quart cone top cans are highly sought after in the breweriana hobby due to their substantial display presence and distinctive cone silhouette. This Dawson's quart serves as an essential piece for collectors specializing in Massachusetts brewing history, 32-ounce packaging, and classic mid-century graphic design.
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| Price | Title | Platform | Date |
|---|---|---|---|
| $25.00 | 1938 Dawson's Pale Ale Quart Cone Top Can 206-10 New Bedford Massachusetts | Tavern Trove | 5/14/2023 |
| $70.00 | 1936 Bohemian Style Lager Beer 6oz WI206-10 Label Kewaunee Wisconsin | Tavern Trove | 5/3/2023 |
| $???.?? | Hidden sold listing | Auction | ??/??/???? |
| $???.?? | Hidden sold listing | Auction | ??/??/???? |
| $???.?? | Hidden sold listing | Auction | ??/??/???? |
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