Dis-go Near Beer 12 Oz Tab Top Can

Dis-go Near Beer Can Overview

Produced by the Eastern Brewing Corporation of Hammonton, New Jersey, the Dis-go Near Beer can is an emblematic example of 1970s novelty beverage marketing. Eastern Brewing Corporation was widely recognized across the breweriana community for producing an extensive roster of regional brands, private-label beers, and non-alcoholic malt beverages.

Created to capitalize on the cultural phenomenon of the disco craze, Dis-go was packaged as a non-alcoholic "near beer" option. The can features eye-catching, period-typical pop art graphics, highlighted by an illustrated disco dancer with sweeping hair integrated into the stylized, energetic typography.

Collectors have identified variations of this can in circulation, featuring subtle design differences such as the placement and prominence of the non-alcoholic disclaimer, alternating brand text between "Beer" and "Near Beer," and different seam structures. Eastern also adapted the artwork for related soft drink flavors, cementing the design as a memorable snapshot of mid-to-late twentieth-century beverage trends.