Dixie Beer 12 Oz Tab/Stay Top Can

Dixie Slow Brewed 12 Oz Can

This 12-ounce aluminum can was produced for the Dixie Brewing Company of New Orleans, Louisiana. It features the brewery's "SLOW BREWED" banner prominently positioned beneath a central circular medallion. The label includes dual imperial and metric liquid volume markings alongside a Universal Product Code (UPC) barcode on the side panel. At the heart of the design is an ornate crest flanked by barley sheaves, bearing the slogans "Purity" and "Pride" alongside Confederate battle flag imagery. The lower portion of the can highlights local production and heritage, proclaiming "Brewing Since 1907 Exclusively in New Orleans" and detailing a recipe slowly aged in wood. While pull tab openings were standard on this issue, stay-tab top variations are also documented.

Dixie Beer served as the flagship brand of the brewery for generations. Positioned as an authentic regional staple, the brand was marketed around traditional brewing techniques, crystal-clear water, and deep Southern roots. Over the decades, Dixie established itself as a cultural fixture throughout neighborhood taverns, seafood joints, and festival gatherings across the Gulf Coast. In the twenty-first century, ownership transitioned the historic brand away from its traditional name and imagery, ultimately rebranding the company as Faubourg Brewing Company.

Dixie Brewing Company was founded on Tulane Avenue in 1907 by Valentine Merz and quickly became a major fixture in New Orleans. The brewery weathered the Prohibition era by manufacturing soda, near-beer, and commercial ice, allowing it to quickly resume commercial brewing upon repeal. As large national conglomerates gradually forced iconic local competitors like Jax and Regal out of business in the postwar era, Dixie persevered as the last historic brewery operating in the city. Its historic Tulane Avenue facility operated until 2005, when severe flooding from Hurricane Katrina crippled the plant and prompted years of contract production before a modern facility opened in New Orleans East.

For breweriana collectors, this can represents a key artifact of Gulf Coast brewing history. Exemplifying the era of packaging transitions—such as the integration of metric volume, UPC barcodes, and changing can opening designs—it remains an evocative piece of Louisiana's twentieth-century brewing heritage.